Summary

A dedicated and enthusiastic IP in-house professional who takes pride in making a difference in the roles he takes on, particularly as a Leader of Trademark Teams. Simon Reeves always seeks to improve the visibility and quality of the service his team provides to the Business as well as motivating and developing the individuals within the team.

 

 

Career Details

 May 2019 - Nov 2019

 Trade Mark Attorney, Basck limited, [Cambridge]

 

 
 

Mar 2018 –  July     2018 

Consultant to Head of Trademarks Reckitt Benckiser[Slough]

Responsibilities Include

  • Responsibility for developing and building a Trademark Practice alongside established Patents Practice

  • Advising Clients on a variety of contentious and non-contentious issues involving Trademarks, copyright, Designs and related IP

 
 

 
 

Oct 2010 - Feb 2018

Head of trademarks - Syngenta AG

Responsibilities included:

  • Management of a Team of 10 individuals comprising 5 Attorneys, 3 Paralegals and 2 admin support staff located in Basel Switzerland 

  • The clearance, protection and enforcement of Trademarks, copyright, Designs and Domain Names, Portfolio of Trademarks circa 30 000

Key Achievements in this role include:

  • Successfully implementing a strategic change in approach to Trademark protection by creating and protecting marks centrally and placing them in a ‘Bank’ for adoption across the Business for new brand launches.

  • Reducing the annual external budget spend for Trademark related activity by circa $ 2m as a result, of a series of rigorous portfolio reviews and the implementation of new Trademark protection and opposition strategies 

  • Centralising advisory and Trademark protection and enforcement services provided to North America in Basel

  • Developing an effective collaboration with Product security to devise and implement a strategic cross functional approach to anti-counterfeiting and lead the legal enforcement of Trademarks and related IP rights in this context

  • Proposing and implementing a restructure of the Trademark function by creating an operational support team of up skilled paralegals and a Business facing attorney team focused on effective business partnering

 

Jan 2004 to 2010